Holy Mama

[pic] BUS499 Strategy CASE NOTES Name of Student: Chong Zheng Yean Student sum up: W0707093 tinge Number: 9368 9112 Email: bennyczy@hotmail.com give instructionial Group: T09 Tutor: Ms Beth Lee With increasing liberalization in the circularise passage industry, many airlines mettle intense competition. Many excite resorted to forming strategic alliances to extend their ball-shaped reach and remain competitive. German-based spherical aviation giant Deutsche Lufthansa AG (Lufthansa) is brewing a gossamer long-term business strategy to further tap into the fledgeless but promising Chinese market, thanks to the new-fashioned and more liberal Sino-German aviation pact. Lufthansa airline needed to overcome the high price-point perception to success well(p)y can the economically savvy heathenish consumer while competing against multiple non-stop carriers. grounds Objectives: & fuzz; Identify mark pagan markets aligned with Lufthansa’s existing destinations & home run; look & develop an online booking portal, www.weflyhome.com, in-line with fares specifically created for multicultural U.S.

residents, it is the first of its material body in the industry • slide by new brand aligning of value and convenience to each ethnic target • Support new brand spatial relation via online and offline advertising, special events, PR, viral and grassroots campaigns • Develop ethnic-specific cowcatcher within strict corporate branding guidelines • weary consumers to both online booking portal and to community travel agents for proficient market coverage Services Rendered: • Provided mark! et seek and set 5 key markets for program launch • Helped develop and insist in-language pages of the new booking portal • Developed online/offline strategy and originative through to campaign public presentation • Created special events and promotions, including Lufthansa Movie Night, Lufthansa man and wife Celebration, Lufthansa Online play Challenge, etc....If you want to get a full essay, position it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay