Starbucks - Managing A High Growth Brand

Objective The objective of the case is to address the challenges of managing Starbucks’ growth and variegation dapple strengthening its core values and keeping customers trustful and trustworthy toward the brand. The case questions whether Starbucks’ rapid expansion in retail, ingathering inventory, and strategical partnerships would harm Starbucks’ brand equity. SWOT Analysis Strengths & fuzz;Brand oglobally recognized world-class brand with strong identity, figure and elements (name, logo, packaging, décor, etc.) oBrand has both seasonal (warm weather - Florida/Hawaii) and cross-cultural bring up (e.g.

Japan) oMarket leader in gourmet coffee with majority food market share oStrong financials (sales, profits) and broth value & bullshit;Management & Employees oDynamic charge team up with years of experience and a germinal perspective o lofty employee attainment and retention imputable to continued commitment to investing in employees (training, competitive earnings and benefit packages) o unify Starbucks Team - valued and motivated partners oDedicated and knowledgeable employees - increases customer retention •3rd company sell Relationships oStrong relationships with coffee growers and coffee-brewing equipment suppliers (worldwide) oJVs & Partnerships based on positive relations and similar philosophies oExtensive distribution network and sales teams through partnerships oLow make love market expansion by taking advantage of unrecorded establishments •Social & Environmental Responsibility (Good Public Image) oPartnerships with environme ntal agencies (e.g. Shade Grown Mexican Coff! ee) o working(a) with Human-Rights Groups (e.g. offering uninfected Trade Certified Coffee) oStarbucks animal foot charity efforts •Products oFocuses on delivering the highest quality and help while staying authentic and compromising to ensure that customer’s have the most pleasurable coffee experiences possible oProduct...If you essential to get a wide of the mark essay, order it on our website: BestEssayCheap.com

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