Hariyali Case Study

Consulting Wiz Case Study - Hariyali Kisaan Bazaar Team hollo: Blitzkrieg occupation Statement ? Mis imaginationion among BOP consumers that Hariyali is for the affluent classes ? unfitness to wean customers away from the tralatitious kirana shops ? first gear footf every(prenominal) at the stores due to long get going distances for customers ? Low trails among the distaff section of the population Rural marketing Mix acceptableness perceived as a rich peoples place Aw atomic number 18ness Low awareness of value offered 4As Affordability Cheaper than the local kirana stores Availability Large travel distances  bombinate Marketing Strategy Create a Buzz Organize humbled melas in remote centres Participate in other melas/haats standard Family concept Involving Opinion Leaders Sustain the Other service Buzz Creating the Buzz Mela just conducted by Hariyali Organizing small melas near hariyali centres Involve all family members s o that it increase spot recall Haat Serves purpose to variegate the perception to a military position Hariyali as a agrestic friendly store.

Small horse barn in crowing Melas For Melas that have an already huge turnout Small horse barn testament be put up Small stable are put up to create awareness in farmers  figure for a Completely Sponsored Mela Budget for an Exclusive Mela by Hariyali originator 50000 Land Rental Labours to a lower placestructure (Which includes Giantwheel,Entertainment Equipment) Stage Giantwheel/Equipments myriad 12000 10000 45000 background signal up of Shops Other Misc Charges hold the line 15000! 20000 162000 Approx Expense for setting up stalls in Big Melas Will rent 4 stalls in a Mega Mela ,where each stall sells Agricultural Goods,Clothes,Retail goods etc Approx.Expense for 4 Stalls/ sidereal twenty-four hours Fixed cost Labour Infra Variable Costs Land Rental Electricity Total Expense per day 6000 750 23750 2000 15000 Sustaining the Buzz Ideal Family Concept Each family issued a PDS-type rally to identify families Points equivalent to the savings...If you want to get a fat essay, order it on our website: BestEssayCheap.com

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