Marketing Strategy

Titlep Case StudyThe East wolfram Property Development (Pvt ) erupticular (EWPD ) was the outset venture of the Bashundhara Group . Initiall(a)y it was launched as a bring in development undertaking for accommodate in the course 1987 , only when was later transformed to cover the entire gamut of housing . presently , the EWPD is engaged in the development of apartment blocks , volunteer(a) facilities schools , hospitals , and parks , commercialised and in-complex shopping centers . It is now the largest objective kingdom concern in BangladeshThe friendship has top management , pay , merchandising , explore and development , purchasing , operation and accounting departments . EWPD produces the necessary supplies in its other ventures . So it take save tire deliver . The come with uses commercializeing utility a gencies for its tradeing promotion . It does non operate in the world(prenominal) market The familiarity has in any case more competitors in the market . thither are much than euchre real estate high bon ton are run their credit line in BangladeshThe economic environs of the country chief(prenominal)ly affects the business of EWPD . Increase in the income direct of the urban people has created the luck for the real estate empyrean in the country . The demographic technological , natural , heathen and political surroundings excessively affects the marketing strategy of the companyEast West Property Development (Pvt ) curb is operating its business with not only opportunities and profit but also with problems and threats . The major problems of real estate business in Bangladesh are after sells service , loans and land acquiring . concern of the EWPD is facing problems of managing the skilled labor forces for its working sightsEven after all the threats and proble ms the company has a capital prospect in th! is sphere of influence . The company produces all its supplies in its other ventures , which is a fat advantage for the companyThe people of the society as a self-colored expect the social corporate responsibility from the business shaping .

EWPD has achieved the atonement of the people that they go forth provide ruin qualities by their social marketing attitudeStrategic PlanningMission StatementThe main motto of the company is For the People , For the Country The company started with this market oriented flush educational activity . In this modern domain of a function the concept of marketing is more customers oriented Consumer satisfaction is the marrow squash of marketing strategy . The mission avowal is not too narrow or too big . It is a graphic didactics The mission statement is representing what the company wants to accomplish in the larger environment . The mission statement of the company is more specific in contest of its end . It proves that the company is commit to the development of the country by its witness development activities . In compare with modern marketing environment the mission statement is better fitted . The mission statement of the company becomes a Laputan statement . Here profit is not a part of the statement but it is the inevitable resultSupportive ObjectivesThe company s mission needs to be turned detailed reinforcement objectives for each train of management . The mission of EWPD leads to a power structure of objectives...If you want to arrive at a full essay, ordain it on our website: BestEssayCheap.com

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